Art direction and design process for Beat.Box.
Beat.Box is a new and exciting startup that offers curated music playlists to its users. Beat.Box produces a playlist based on a questionnaire the user answers when they create an account.
Beat.Box is a musical exploration and playlist creation application that caters to music lovers that want to discover new options based on their personality and likes — not reviews and friend recommendations. They provide a unique individualized service for their target audience and need to be trusted to deliver a range of musical options from emerging to mainstream — while not alienating their secondary, wider audience. Beat.box wants to ensure that customers see them as modern, very knowledgeable with “in the know” access, hip, and trendy.
Beat.Box’s voice is hip but subtle and straightforward: they put a lot of research into their music selection, crafting custom playlists, and developing their secondary audience predefined lists. They are music lovers first and forever: they want to encourage users to expand their musical knowledge and offer through users self-defined personality traits and cultural touchpoints.
The overall tone is knowledgeable, individualistic, unexpected, and easy to use.